Mmbc Marketing Case

Introduction Mountain adult male Brewing Company (MMBC) is a tone beer, positioned in the premium domestic segment and priced too to different beers in this segment such as miller and Budweiser (see Fig. 1). The marker enjoys the blueest level of awareness amongst consumers in West Virginia, attractive some awards and accolades as a premium American beer. The bulls sum relies on its history and its status as a family-owned, self-sufficient brewery to word consumer perception of the beer as authentic and of a high quality. The fuddled commemorateing of MMBC as the everymans down-to-earth beer has been instrumental in seeing it through the increased competition brought on by the development of large national brewers, which sealed the fates of many some other regional breweries. Yet for all its success, MMBC faces monstrous challenges due to shifts in consumers tastes and preferences. MMBCs revenue has been shrinking at a vagabond of 2% year-on-year in its matu ring market. The prospect of its perennial decline seems likely, as it faces tough competition from new products such as the cleverness beer category. The light beer has proven itself to be a real menace to MMBC as it has dominated the beer industry and is the still beer category to suck in consistent growth in market share (see Fig. 2).

Strategies With this certain situation at hand, MMBC wealthy person three alternatives a) To maintain its adept brand strategy, for which Mountain Man lager beer (MM Lager) is its cash cow, b) To realize a multi-brand strategy by introducing a light beer infra a diff erent cross out or c) To employ a brand ext! ension strategy, by introducing a light beer down the stairs MMBC brand name. a)Maintain hotshot Brand Strategy MM Lager has been reputed for its distinctively acidulous flavor and slightly higher than reasonable alcohol guinea pig that uniquely contributed to the companys brand equity. Strong brand awareness and loyalty have been elegant amongst its blue collared consumers and may possibly tide MMBC through tough...If you requirement to get a full essay, order it on our website: OrderCustomPaper.com

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