Tuesday, March 26, 2019
Television and Media - TV Advertising - Selling Magic Potions and Happy
Advertising - Selling Magic Potions and Happy Pills   The marketing world is a sea of fishermen waiting for some starving little fish to number up the bait.  The bait is the commercial.  Although the advertising attention provides the consumer with the opportunity to explore what is available, this industry can also lead people into believing that there argon magical cures that can eliminate the unwanted and create the wanted.  For instance, the print ad for Dove Nutrium Age Defying Body Wash implies that by using this all overlap you can look as young as you scent.  However, by analyzing the impact of the ad, the ocular and verbal content, and the audience that it tar reduces, the consumer is able to conclude that this product whitethorn sustain your skin, but will not affect feeling in the behavior of your emotions as portrayed by the laughing gentlewoman.   The impact of this ad encourages consumers to demoralise this product so that they can feel the way the Dove cleaning woman feels.  The term feeling is mentioned three times in the print, and the look on her face is expressing an exhilarated emotion.  If I were to attach words to the expression on her face, they would say, I am so happy and full of joy that I want to throw my head back and laugh.  Is the Dove Company try to tell me that this body wash is going to make me feel desire that and defy age at the same time?  So the adjacent time I am feeling broke, fat, ugly, old, alone, and depressed, I will bruise out my Dove and it will wash all those bad feelings away.  I may have gone too far with the emotion, but the lure is almost how I feel.  I would love to feel the way the laughing lady feels.  But smart consumers wi... ...men that I know that fit into this category, are expression for age-defying products that reduce signs of wear and tear and that increase the youth they once had.  In some form or ano ther, everyone is trying to be flushed, and being healthy helps improve the way they feel.  Women above the age of 29 are beginning, if they dont already, to feel the decline in their health.  This ad is a decoy for those women.   The commercial world is full of disguised promises.  Through images, trick sentences, gripping messages, and society make into moving targets, the consumer is trapped into believing that magic potions and happy pills exist in the world.  Not all advertisers are out to pull the wool over our eyes, but they all want our attention and they will do mind-twisting acrobats to get in to the world of the consumers unconscious.
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