How do advanced technology and related forces of modernity operate in Essay

How do advanced technology and related forces of modernity operate in relation to culture - Essay Example Cultural values cause a significant effect on how advanced technology and related forces of modernity. Diverse cultures persuade management to incorporate the unique market segment in the company advanced technology and related forces of modernity’s operation. For example, the American company is persuaded to hire a Chinese sales person to sell the American made products to the current as well as prospective Chinese clients. The use of a local resident to sell the American products in China will generate more sales than letting a Native American sell the imported American goods in China. The current and prospective Chinese clients will be more comfortable and trusting of a Chinese neighbor, relative, friend, or resident selling the benefits of imported American goods and services. The Chinese sales person can introduce the benefits of eating the Chinese version of the popular American hamburgers to the current and prospective local Chinese clients. The Chinese would surely pre fer hamburgers more if the modern technology and forces of modernity, known as fast food chain stores, sell the modern day hamburger and other fast food products and services (fast food chain selling versus the traditional style of Chinese food establishment) are handled or managed by Chinese employees of the McDonalds restaurant in China (Brandt 121). Using another cultural setting, it is very clear that culture must be incorporated in the marketing strategy of the American advanced technology and related forces of modernity to ensure a huge market share when venturing into the unknown global market place, Japan. The American films, examples of advanced technology and related forces of modernity, can be easily accepted by the local residences in Japan by incorporating the Japanese culture. The American Film makers can penetrate the Japanese movie industry market by converting the American movies’ conversation pieces into Japanese voices.