Jones Blair basic Marketing case

Preliminary background summary: Jones-Blair Company (JBC) is a regional pigment manufacturer that wayes on high feeling create in the Dallas-Fort Worth cranial orbit and the surrounding 50 counties. Jones-Blair competes in a mature merchandise, where gross revenue omit a penny steadily increased at the enumerate of inflation. Jones-Blair faces a major problem in that they essential curb their growth and profit margins. Therefore, senior management executives judge to discontinue a marking strategy to gain its sales and asseverate profit margin. Question 1: How would you segment JBCs market theatre of operations? There are three segments in the paint manufacture except JBC focuses most on architectural coatings and some on reliable equipment manufacturing coating fields. The front field contains retail and declarer markets. Further more, we abide specify the retail market as DIY and professional stores. Chart 1. JBCs market segments Question 2: Wha t segments equal opportunities for JBC and why? The highlighted segments in the above graph are JBCs opportunities. Reasons: 1) new research indicated that do-it-yourself painters do not care often about the brand and, consequently, about the quality of the paint (brand write up was the 4th key criteria mentioned by the buyers to subscribe a covering) and it has twist a commodity for this kind of consumers. CEO, Barrett, admits that JBC is the highest- expenditured paint in the table service area.

Only professional painters will stomach more for high quality. In other words, they are more price-insensitive and major JBCs consumers because JBC maintai! ns highest price policy. 2) The market for do-it-yourself consumers is forecasted to reach US$ 5.74 billion by the year 2003 (see appendix 2) and it seems to be the vanquish segment for Jones Blair to focus its resources on, since it represents 90 percent of non-contractor-related volume foreign DFW area and 70 percent in DFW. 3) Areas outside DFW have potential. JBCs... If you want to discombobulate a full essay, order it on our website: OrderCustomPaper.com

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