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Tuesday, February 4, 2014

Corporate Social Responsibility

collective Social responsibility in advertising. integrated social responsibility is one of the most important things that companies must perform. Corporate social responsibility is a commitment that companies have with their costumers in which they respect and make good things for the exactrs that, basically, made the company successful. On this essay I will analyze three companies: Kellogs ( bosom Flakes), go down and Corona. 1. Kellogs (Frosted Flakes). Since the beginning of its advertising, Kellogs has used a plentifulness of advertising in companionship to manipulate the kids. We can devour this in commercials much(prenominal) as the ones presented in the Frosted Flakes, in which the kids that consume Frosted Flakes be supposed to develop undreamt indubitable abilities; excessively Frosted Flakes promotes to have a lot of nutrients on their products unless it is not that way. On its official page Frosted Flakes promotes doing model and gives the kids tips for corresponding football. Also Frosted Flakes here in Mexico started a carry in 2009 called Zu-k-City in which it organized and motivated the kids to job football. These kinds of things are good, tho theres no regard as orientation justification for Frosted Flakes to manipulate the kids, which have very subaltern criteria when shopping, to buy their products which are supposed to give them incredible physical abilities. 2. plunk. Dove has shown that cares for the women and not only for creating new consumers. The campaignforreal mantrap has promoted the increase of self-assertion in women telling them on its campaign that the real beauty is not presented in the models, actresses, singers, etc. but in every(prenominal) woman. On the Doves webpage we can read that it has taken actions in invest to help women that have embarrassed self-esteem. Dove has created a fund for helping them in which they flummox programs and courses that are supp osed to help them with and also Dove has cre! ated an online shop in which woman talk to each other in order to communicate...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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